FROM IDEATION TO EXECUTION

Projects At A Glance - Dive Deeper To Learn More!

Projects

Calgary Wranglers Specialty Jersey Shoot

For the Calgary Wranglers' Winter Wranglerfest specialty game, I led the end-to-end creative development and production of a jersey reveal campaign inspired by Canada's outdoor rink culture. Working with no production budget, I sourced talent, scouted locations, developed the creative direction, and oversaw execution from concept to completion. The campaign generated more than 30,000 impressions across social media and was featured by FloHockey, extending its reach to a broader hockey audience.

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JONATHAN HUBERDEAU HOMETOWN VISIT

I travelled to Montreal to support the production of a behind-the-scenes feature with Calgary Flames forward Jonathan Huberdeau, leading photography while contributing throughout the production process. Capturing authentic moments across his hometown, I created editorial and behind-the-scenes imagery that brought fans closer to the player beyond the game. The feature generated more than 140,000 Instagram views, highlighting the impact of thoughtful, story-driven content.

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AHL ALL STAR CLASSICS

I travelled to Palm Springs and Chicago to lead on-site content strategy and digital coverage for Calgary Flames prospects and coaches at the AHL All-Star Classic. From ideation and production to managing real-time digital content, I helped deliver engaging coverage in a fast-paced event environment while fostering collaborations with fellow media teams. The content from each eventaveraged more than 1.5 million impressions and was reshared by the AHL, NHL, Barstool Sports, BarDown, and Bleacher Report, extending its reach to audiences across the hockey community.

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CALGARY WRANGLERS BRAND SHOOT

I led the creative development and execution of a western-inspired brand photoshoot that showcased the Calgary Wranglers’ cowboy heritage and connection to Alberta culture. From concept creation and vision boarding to location scouting, logistics, and production, I transformed an idea into a fully realized campaign within one week. The resulting photo and video assets strengthened the brand identity and were utilized across social media, multiple departments, and in-arena game presentation throughout the season.

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CALGARY WRANGLERS X SCREAMFEST COLLABORATION

I helped bring the Calgary Wranglers’ Halloween partnership with Calgary Screamfest to life, supporting the project from relationship development through production and post-production. The collaboration created engaging, personality-driven content that connected fans with the team beyond the rink. The campaign generated more than 150,000 impressions across social media, highlighting the impact of creative partnerships and community-focused storytelling.

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