CALGARY WRANGLERS X SCREAMFEST COLLABORATION
Terrifyingly Hilarious
As part of the Calgary Wranglers' Halloween content strategy, I helped bring a creative partnership to life with Calgary Screamfest, Canada's largest Halloween attraction.
The collaboration paired players with one of the city's most recognizable seasonal experiences, creating entertaining, personality-driven content that connected with fans in a fresh and unexpected way.
I supported the project from partnership development through execution, helping establish relationships with the partner organization, coordinating production, and contributing to both the production and editing of the final content.
By combining strategic collaboration with engaging storytelling, the campaign extended the Wranglers' brand beyond the rink while creating a memorable fan experience.
The content generated more than 150,000 impressions across the team's social media platforms, demonstrating the value of community partnerships and creative, event-driven content.