I led the creative development and execution of a western-inspired brand photoshoot designed to strengthen the Calgary Wranglers' visual identity by embracing the team's cowboy heritage and its connection to Alberta's culture.

 

Beginning with a single concept and vision board, I developed the creative direction, identified and secured a farm location, coordinated logistics, and led the project from ideation through execution, all within one week. By transforming an ambitious idea into a fully realized campaign, I helped create a distinctive visual asset library that showcased the Wranglers' brand personality in an authentic and memorable way.

 

The content resonated with fans in relatability and pride that floods the city and province. Beyond social media, the photography and video assets were adopted across multiple departments and incorporated into in-arena game presentation videos, extending the campaign's impact throughout the season.