CALGARY WRANGLERS SPECIALTY JERSEY SHOOT
Nothing Says Canadian Winter Like Lacing Up At The ODR
For the Calgary Wranglers' Winter Wranglerfest specialty game, I led the creative development and production of a jersey reveal campaign inspired by Canada's outdoor rink culture. Working with no production budget, I transformed the concept into a fully executed campaign by independently sourcing talent, scouting the filming location, developing the creative vision board and shot list, directing production, and overseeing execution from start to finish.
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Designed to capture the authenticity and grit of a Canadian winter, the final video brought the Winter Wranglerfest brand to life through cinematic storytelling and a strong visual identity. The campaign generated more than 30,000 impressions across social media and was featured by FloHockey, extending its reach beyond the team's owned platforms and showcasing the creative impact of resourceful, end-to-end production.
MOMENTUM DIDN'T STOP THERE
THE CONCEPT EARNED US A FEATURE ON FLOHOCKEY
The campaign extended beyond the Calgary Wranglers' owned channels, earning recognition from FloHockey, one of hockey's leading digital media platforms, which featured the jersey reveal video on its social channels. The feature introduced the campaign to a broader hockey audience and highlighted the strength of the creative concept and its execution beyond the organization's fanbase.